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In a bold move to empower grassroots hairstylists and boost the creative economy, the Federal Government has partnered with Wema Bank to support the SARA x Style Pro Academy — an initiative designed to provide all-expense-paid hairstyling training, business and financial literacy, and exciting reward opportunities for participants.

Fegho Umunubo, Special Assistant to the President (OVP) on Digital and Creative Economy and the visionary behind the initiative, described the program as a “game-changer” for aspiring hairstylists.

“By equipping grassroots talents with the right skills and knowledge, we are not only improving individual livelihoods but also uplifting entire communities,” Umunubo said.

Wema Bank echoed its commitment to youth empowerment and entrepreneurship.

“At Wema Bank, we are dedicated to fostering local talent. This partnership aligns perfectly with our mission to empower the youth and help them build sustainable careers in the hairstyling industry,” said Ayodele Olojede, Divisional Head, Retail and SME.

A vital collaborator in the initiative, Debstar Beauty Academy, led by founder Deborah Oduneye Oluwatosin, will host and manage the training sessions at its state-of-the-art facility in Lekki, Lagos.

“Participants will gain hands-on hairstyling experience, plus essential business skills to help them thrive in today’s competitive market,” said Oduneye. “We’re proud to be part of this transformative journey for aspiring stylists nationwide.”

Set to launch in November 2025, the SARA x Style Pro Academy will open applications to hairstylists across Nigeria. Selected candidates will receive mentorship, compete in creative challenges, and receive tools and certifications to kickstart or grow their businesses.

This initiative is a key step in unlocking the potential of Nigeria’s creative economy and nurturing a new generation of empowered beauty professionals.